Attending the FHA show in Singapore was an invaluable opportunity for our company. We connected with key foodservice distributors, unlocking new business avenues, and gained crucial insights through an in-depth supermarket tour that helped us better understand the local retail market. Although the tour wasn't our main focus, it proved incredibly beneficial. The market research provided beforehand gave us a clear picture of the market size and demand for export products, even if it was more retail-oriented. The connections made and the insights gained have been instrumental in expanding our presence in Singapore.

— RDM Pizza, FSAA Member

Curious about exploring ASEAN markets and need a guiding hand to get started? The 2024 Singapore Market Visit Program was a hit, offering invaluable insights and connections. Hosted exclusively for 6 companies, participants gained access to key foodservice distributors, market research, and in-depth retail tours.

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