22nd July 2021

Top 5 Rising Trends In The Hospitality Industry 2021

2020 was a crazy year for everyone, especially for the hospitality industry.

With the coronavirus pandemic, it is without question that challenges were felt across the globe. And if you were to ask industries that relied heavily on foot traffic for income- it was indeed a bad year.

But just like what they all say, after a storm always comes a rainbow. Despite the hospitality and accommodation industries having to shut their doors, they are finally ready to operate despite restrictions and safety measures by executing new strategies in their business.

In this blog, you’ll realize how quickly the hospitality industry was able to adapt to the new normal. We will be sharing with you 5 rising trends for hotels that are here to stay for good.

1.      Contactless Service

While the contactless service has been existing in this modern age and time, it is without a doubt how vital it has become in the reopening of hotels even amid the coronavirus pandemic.

In today’s time, it’s beginning to be a customary routine to virtual check-in within hotels, or even pay for services via contactless platforms.

Aside from this, restaurants have also integrated the use of QR codes in their system, to fully remove any paper menus for guests to use.

Indeed, it has been evident how contactless technology is helping the hospitality industry operate in the new normal.

2.      Sustainability

At present time, people and companies as a whole are becoming more and more conscious about social issues and the environment. Thus, brands need to become attuned to what they stand for as customers prefer companies who have values that align with theirs.

With that being said, hotels and restaurants are starting to switch to using reusable containers and recyclable plastics to guarantee they only use ethically sourced materials for their services.

Without a doubt, 2021 will be a year where more and more corporations thrive towards ethically sourcing products to show to customers that they support environmental sustainability.

3.       Staycations

Due to coronavirus, traveling outside the country is nearly impossible. With that being said, the trend of customers doing staycations instead is rising.

In today’s time, customers prefer to stay in the comfort of their homes, reduce spending, and also benefit the environment.

Aside from staying in the comforts of their homes, customers also start opting to stay in hotels within their area. With the light of this era, hotels are encouraged to create a homier and more informal atmosphere for guests to enjoy despite being situated locally.

4.        Modern And Unique Experience

Compared to the older generation, Gen X and Y have different needs from hotels.

Considering the rise of independent travellers, customers are up for experiencing purposeful moments where they can have the perfect mix of spending wisely and offering positive impacts to the community.

A great example of this rising trend would be farm stays that promote sustainability, farm-to-table food experiences, and even allowing guests to experience how it is to get involved in the daily activities on farms.

5.        Automation And Technology

In the light of the coronavirus pandemic, the role of technology in the lives of customers and even in the operations of hotels and accommodation industries is massive.

Some of the important role of technology play when it comes to:

  • AI-powered chatbots that are perfect for customer service
  • The use of phones for business transactions
  • Cloud-based integrated solutions for company systems

Without a doubt, automation, and technology assist in securing fast and efficient systems while promoting a safer environment for all.

The Bottomline

Indeed, the effects of the coronavirus on the hotel and accommodation industry resulted in numerous challenges. But looking at the brighter side, the trends that we mentioned above are here to stay with the intent of bringing in better service to customers, and even better businesses to the hospitality industry.