2020 has been an unprecedented time for us all, causing the majority of individuals and businesses to embrace a ‘new normal.’
One company in particular who’s embracing a new normal is KFC.
KFC has restaurants in over 140 countries around the world, and have decided to ditch their well-known slogan after 64 years.
Finger Lickin’ Good has been dumped by the fast food juggernaut with management’s reason for removing the catchy tag line during Covid as: “it does not fit the current environment, and it doesn’t feel quite right.”
On the contrary to their slogan change, they still informed customers they would provide a responsible service for their team and global customers.
When asked about their change, their Global Chief Marketing Officer, Catherine Tan-Gillespie, said “We find ourselves in a unique situation - having an iconic slogan that doesn’t quite fit in the current environment. While we are pausing the use of its Finger-Lickin’ Good, rest assured the food craved by so many people around the world isn’t changing one bit.”