Mark Powell


Mark is the Head of Sales (Foodservice & QSR) at Ingham’s Enterprises, one of Australia’s largest poultry producers, delivering high quality chicken and turkey products across Australia and New Zealand. Mark has a strong knowledge and understanding of the Foodservice industry having worked across a variety of food and beverage manufacturers for the past fifteen years, such as Coca Cola Amatil, Cerebos Australia and Allied Mills. Mark is a proud husband, and father of 3 x young children, enjoys his golf, rugby and time at home with the family growing his own fruit and vegies on the farm!

Sissel Rosengren

s.rosengrenChairperson FSAA

Managing Director

Food Industry Foresight


Sissel has more than 20 years of experience in marketing research, industry forecasting and strategic consultancy in Australia, Asia, Scandinavia, The Middle East and the UK. For the past eleven years Sissel has specialised in the foodservice industry, and currently heads up Food Industry Foresight Pty Ltd.


Sissel has extensive knowledge in all aspects of marketing research and its methodologies as well as analysis and strategy development. This includes market sizing, brand valuation, distribution, competitor analysis and growth prospects.



Eugene Visione


Eugene is the Head of Sales, Marketing and NPD at Birch & Waite. Birch & Waite is well known for it’s multi-award winning fresh chilled mayonnaise, dressings and sauces and is renowned as one of Australia’s most innovative food companies, with a core capability in fast to market new product development and a strong track record of investment in industry leading technology.


Steve Ward


Steve is the Director of Core Element, a Foodserice specific recruitment organisation. He has been in the industry for fifteen years with companies such as George Weston Foods, Simplot, Frito Lay and Arnotts.

Steve is the proud father of Benjamin and Matthew! He is a mad runner and stand-up paddle boarder and would walk over hot coals for a good pizza and bottle of shiraz!

Cecil Louw


Cecil is Head of Marketing for Nestle Professional and has been in the Food and Beverage industry his entire career, predominantly with multi-national companies.

He has worked in South Africa and New Zealand in various marketing roles.

Cecil is active in sport ranging from soccer to swimming and running.

Vince Crawley

v.crawleyChief Executive Officer

Vince has been in the industry for +40 years, starting as an apprentice cook at QANTAS. He has owned a restaurant, taught at TAFE and held senior positions in general management, sales, marketing and strategic development with major companies such as Chefs Pride, Goodman Fielder and Uncle Tobys.

Vince's interets include baseball, most other sports, cooking, meeting people and music.

Lindsay Yeomans


After completing formal qualifications in 1973 and subsequent interesting vocational positions, Lindsay launched The Armory in 1980 as a Foodservice specialist communications agency.

Over the next 30 years plus The Armory has developed with the industry it is passionate about! With his partner, Lorraine Lovelock, the company is seen as being at the forefront of Foodservice communications, and with its integrated marketing approach, has assisted many organisations in launching new Foodservice companies, brands and products.

"Foodservice is an exciting business to be in - if you're not, you don't know what you are missing!"

Melissa Humphries




Melissa Humphries has extensive experience in the Food Service Industry, starting as an apprentice chef some 26 years ago.
After a number of years in the trade, she moved into Sales and Marketing as an Area Manager for a Food Distributor before moving on to Unilever as an account manager, Top Hat Fine Foods as QLD /NT State Sales Manager and State Sales Manager QLD for Steggles.
In 2005 Melissa started her own successful company, All Foodservices Australia.
In July 2013 Melissa took advantage of an offer from Trumps Foods and is currently their National Food Service Manager.
Interests – Camping, Swimming, Trail bike riding and chasing after her young children.